← Back to all work
Security ServicesWeb Design
Excel Security
Local security firm that wins against national chains on trust.
excelsecurity.ca
Challenge
Excel Security competes against national chains across Alberta. Their previous site was generic and gave no reason to choose local over the bigger names. Quote requests had stalled despite strong word-of-mouth.
Solution
Service-vertical pages (mall, residential, warehouse, event, office, learning institution), a coverage-area map, a GPS-patrol-tracking feature page, testimonials with real client names, and a 'Get a Free Quote' CTA on every scroll.
Tech Stack
- WordPress
- Custom Theme
- Google Maps API
- WPForms
Results
+3x
Quote requests in 90 days
6
Service verticals with dedicated pages
24/7
Trust signals throughout the site