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Healthcare, DentalWeb Design
Smile Studio Boston
Boston dental practice site that books appointments without Yelp.
smilestudioboston.com
Challenge
A 'highest-rated' Boston dental practice was relying on Yelp for nearly all new patients. They had no direct channel from search to chair, and their insurance and financing options were buried where prospects couldn't find them.
Solution
Service-procedure pages (Invisalign, veneers, implants, whitening), embedded Zocdoc scheduling, financing calculator, an insurance-accepted list (including MassHealth), and a patient-reviews wall pulled from Google.
Tech Stack
- WordPress
- Zocdoc API
- Hostinger
- Google Reviews API
Results
+4x
Direct site bookings
0
Steps from search to scheduling
8
Service-procedure landing pages